Great mottos inspire. Isn’t it amazing how well an ideal,
aspiration or belief can be captured and expressed in so few words?
Some mottos move us to reach beyond past accomplishments ...
Rethink Possible – AT&T
Citius, Altius, Fortius (Faster, higher, stronger) – The Olympic
games
Some extol a specific value or virtue ...
Quality is job one – Ford
Semper Fidelis (Always faithful) – United States Marine Corps
Others are simple, practical calls to action ...
Save Money. Live Better. – Walmart
Just do it – Nike
So whose motto do we find embedded in this, Peter’s admonition to us all: “But in your hearts set apart Christ as
Lord. Always be prepared to give an answer to everyone who asks you to give the
reason for the hope that you have”?
You probably spotted it. While “Be prepared” has motivated the Boy
Scouts for decades, it has inspired Christians for centuries. We who have entrusted our very lives to
Christ are called into action and to “Be
prepared” to share our reason for this great hope. So how do we answer those who ask about our
hope in Christ? How will we respond?
Like Kodak, we can “Share moments. Share
life.” People are usually interested
in how others have found freedom, peace and joy in their lives. Whether we share our own stories or the
remarkable stories of others, people will listen.
Like Canon EOS, the prophets beckon all to come and “See what we mean.” The Old
Testament prophets proclaimed in startling detail the eventual coming of the
Christ. Through Isaiah’s description of
the suffering servant ... Daniel’s foretelling the exact time of Jesus’ birth
... Malachi’s naming the birthplace of him who would be our peace ... and many
others, God promised his Messiah to the whole world. Their voices still call us to come and see
for ourselves these promises and God's faithfulness in keeping them.
As did the believing founders of Harvard University, we can proclaim “Veritas” (truth). God’s word is truth and its power lies
therein; we need only to speak it. In
the words of Dietrich Bonhoeffer, “Do not try to make the Bible relevant. Its relevance is axiomatic. Do not defend God's word, but testify to
it. Trust to the word. It is a ship loaded to the very limits of its
capacity.”
Declare Christ’s atonement for our sin to be, like Ajax, “Stronger than dirt.” Deep
inside, we all know of our guilt and shame.
We try so hard to justify it, blame it, deny it or make amends for it, but
our moral failures cling to us and we cannot wash them away. People need to know that Jesus has done for
us what we could not do ourselves – he has cleansed us from all guilt and
shame.
With Samsung, we announce, “Everyone's invited.” Jesus death and resurrection has purchased
salvation for all, redemption for all, righteousness for all, atonement for
all, life for all. People need only to
entrust their lives to him and what he has done for all.
*****
Yes, we must “Be prepared” to give an
answer for our hope. And then we simply
trust. For when we join the “Spirit in motion” [The Paralympic
Games], our words have “The power to do
more” [Dell], and “The possibilities
are infinite” [Fujitsu].
So “Jump in” [Xbox 360]! For “Impossible
is nothing” [Adidas].
“I'm lovin’ it” [McDonalds].
[Click here to see the daily reading in 1 Peter 3:8-17.]
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